Optus recently ran a set of ads that got the attention of the ACCC. The complaint isn't that the supersonic deer ad that it ran recently was a blatant ripoff of a series of US ISP ads, but that the ad didn't actually mention the throttling that reduced you to almost dialup speeds once you reached the cap.
The judge hearing the case has had some pretty amusing comments. Advertising unlimited broadband gave customers the impression they were getting a Ferrari, ''but what is disguised is the fact that the steering wheel disintegrates after 10 kilometres,'' Justice Tony North said in the Federal Court in Melbourne.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Oct 7, 2010
Sep 3, 2010
Of flying people and colourful things
Lately I've noticed a growing trend in TV advertising towards featuring people flying around in slow motion. Throw in some motion blur, or even better, colour splashes of some sort and you seem to be on a winner.
Try to resist the urge to fill or empty yourself during the next ad break and pay attention to just how many times you see this type of creative. The flying people thing seems to work for selling everything from cars to perfume, televisions and clothing.
To date, every one I've seen of this type has been pretty clear in what it's advertising. Except for this latest effort for Van Heusen. Check it out and let me know if you can figure out what they're flogging... good luck.
BTW, their website doesn't make it any clearer - mainly cause most of us already know what these guys are famous for. Is this a clever marketing tactic or a massive oversight? There's a fine line between genius and... you know.
Try to resist the urge to fill or empty yourself during the next ad break and pay attention to just how many times you see this type of creative. The flying people thing seems to work for selling everything from cars to perfume, televisions and clothing.
To date, every one I've seen of this type has been pretty clear in what it's advertising. Except for this latest effort for Van Heusen. Check it out and let me know if you can figure out what they're flogging... good luck.
BTW, their website doesn't make it any clearer - mainly cause most of us already know what these guys are famous for. Is this a clever marketing tactic or a massive oversight? There's a fine line between genius and... you know.
Jul 14, 2010
Old Spice Genius
These series of Old Spice ads featuring Isaiah Mustafa doing the rounds on the social networks are just brilliant. The most impressive aspect of this campaign is the fact that there's hundreds of video responses to tweets sent to the @OldSpice channel. Probably one of the best uses of the channel and example of through the line advertising.
Check them out if you haven't already - you know you should. Man.
I'm on a horse!
and
Check them out if you haven't already - you know you should. Man.
I'm on a horse!
and
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