Oct 7, 2010

ACCC & Optus

Optus recently ran a set of ads that got the attention of the ACCC. The complaint isn't that the supersonic deer ad that it ran recently was a blatant ripoff of a series of US ISP ads, but that the ad didn't actually mention the throttling that reduced you to almost dialup speeds once you reached the cap.

The judge hearing the case has had some pretty amusing comments.  Advertising unlimited broadband gave customers the impression they were getting a Ferrari, ''but what is disguised is the fact that the steering wheel disintegrates after 10 kilometres,'' Justice Tony North said in the Federal Court in Melbourne.