The distribution of US wealth

YouTube - The Machine is (Changing) Us: YouTube and the Politics of Authenticity

Digital Story of the Nativity

Of flying people and colourful things

Lately I've noticed a growing trend in TV advertising towards featuring people flying around in slow motion.  Throw in some motion blur, or even better, colour splashes of some sort and you seem to be on a winner.

Try to resist the urge to fill or empty yourself during the next ad break and pay attention to just how many times you see this type of creative.  The flying people thing seems to work for selling everything from cars to perfume,  televisions and clothing.

To date, every one I've seen of this type has been pretty clear in what it's advertising. Except for this latest effort for Van Heusen.  Check it out and let me know if you can figure out what they're flogging...  good luck.



BTW, their website doesn't make it any clearer - mainly cause most of us already know what these guys are famous for. Is this a clever marketing tactic or a massive oversight? There's a fine line between genius and... you know.

The funnier side of politics...

As Australia goes to the polls, I'm reminded of this gem from a few years back.  Sure George W was a bit of a joke, but I don't think anyone could ever really accuse him of being boring.  I think our own pollies could do with a speechalist of their own - just after they get a personality implant ;)

Old Spice Case Study

Here's a great video that shows the results of the fantastic Old Spice Guy campaign. At the end of the vid there's a bunch of interesting stats on site visitation and views - but the most important at the end of the day is the whole point of the exercise; the massive increase in sales over the previous periods.



Check it out.  This post is now diamonds!

Old Spice Genius

These series of Old Spice ads featuring Isaiah Mustafa doing the rounds on the social networks are just brilliant. The most impressive aspect of this campaign is the fact that there's hundreds of video responses to tweets sent to the @OldSpice channel.  Probably one of the best uses of the channel and example of through the line advertising.

Check them out if you haven't already - you know you should. Man.

I'm on a horse!



and

HTML5, Flash and YouTube

YouTube has posted a blog update discussing HTML5 and how browser-native video support shapes up in its future.

The short version is that in order to achieve the same level of functionality that Flash provides, HMTL5 seems to have a long way to go.  Video streaming, Content Protection and Embedding seem to be the biggest speedhumps in the future of the new standard.

Check out more at the YouTube API blog.
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