Lately I've noticed a growing trend in TV advertising towards featuring people flying around in slow motion. Throw in some motion blur, or even better, colour splashes of some sort and you seem to be on a winner.
Try to resist the urge to fill or empty yourself during the next ad break and pay attention to just how many times you see this type of creative. The flying people thing seems to work for selling everything from cars to perfume, televisions and clothing.
To date, every one I've seen of this type has been pretty clear in what it's advertising. Except for this latest effort for Van Heusen. Check it out and let me know if you can figure out what they're flogging... good luck.
BTW, their website doesn't make it any clearer - mainly cause most of us already know what these guys are famous for. Is this a clever marketing tactic or a massive oversight? There's a fine line between genius and... you know.
