Jul 14, 2010

Old Spice Genius

These series of Old Spice ads featuring Isaiah Mustafa doing the rounds on the social networks are just brilliant. The most impressive aspect of this campaign is the fact that there's hundreds of video responses to tweets sent to the @OldSpice channel.  Probably one of the best uses of the channel and example of through the line advertising.

Check them out if you haven't already - you know you should. Man.

I'm on a horse!