May 1, 2010

Tourism Australia changes comp T&C's

The recent uproar over the restrictive and unfair terms and conditions of the Tourism Australia "There's nothing like..." photography competition has finally been heard.

The AIPP reports that it, together with the ACMP and  has successfully lobbied to have some amendments made to remove the exclusivity aspect of the entry mentioned in clause 11.

They have also removed clause 45 in which the entrant surrendered all their intellectual property to the promoter.

Well done to the AIPP, the ACMP and to the numerous other organisations and forums that have gotten together and caused enough of a stink to make the changes happen.

Marketers take note.  This is how social media should be used...and feared!