Mar 17, 2010

Inbox roundup: Empty promises?

It brings a tear to the eye when you get an email like this one from the gang at Cameras Direct.
It's not exactly setting the email marketing world alight for a few reasons.  Firstly, it features a pretty redundant subject line - Camerasdirect - New Canon 550D.

Remember kids, there's no point mentioning your brand in the subject line when it's sitting in the 'from' field just a few pixels away.

BUT this is completely forgiven by the fact that they seem to know this and want to fix it.  Check this out

Just the promise of wanting to know more about me and using this in the future is good enough for me.  So on I go to fill in their preferences form by clicking on the link and I get a nice and simple pre-populated form to complete and send.

Thanks CamerasDirect for taking the time time to put together a simple and effective data enrichment program.  Now here's hoping you'll actually use this next time you speak to me :)

For more great ideas on improving your email marketing, check out The Constant Contact Guide to Email Marketing