Facebook vs Twitter Demographics

Source: digitalsurgeons

Digital Story of the Nativity

Old Spice Case Study

Here's a great video that shows the results of the fantastic Old Spice Guy campaign. At the end of the vid there's a bunch of interesting stats on site visitation and views - but the most important at the end of the day is the whole point of the exercise; the massive increase in sales over the previous periods.



Check it out.  This post is now diamonds!

Old Spice Genius

These series of Old Spice ads featuring Isaiah Mustafa doing the rounds on the social networks are just brilliant. The most impressive aspect of this campaign is the fact that there's hundreds of video responses to tweets sent to the @OldSpice channel.  Probably one of the best uses of the channel and example of through the line advertising.

Check them out if you haven't already - you know you should. Man.

I'm on a horse!



and

Buzz?

Google Buzz - Google's answer to twitter?

All this Wave, Gmail, Buzz stuff coming out of the same place is really starting to get confusing.

Am I alone in thinking that they seem to just be pushing out stuff without really much though to how it all fits together and, more importantly, how people are going to use it?