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Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts
May 27, 2013
Jan 10, 2011
Aug 11, 2010
Old Spice Case Study
Here's a great video that shows the results of the fantastic Old Spice Guy campaign. At the end of the vid there's a bunch of interesting stats on site visitation and views - but the most important at the end of the day is the whole point of the exercise; the massive increase in sales over the previous periods.
Check it out. This post is now diamonds!
Check it out. This post is now diamonds!
Jul 14, 2010
Old Spice Genius
These series of Old Spice ads featuring Isaiah Mustafa doing the rounds on the social networks are just brilliant. The most impressive aspect of this campaign is the fact that there's hundreds of video responses to tweets sent to the @OldSpice channel. Probably one of the best uses of the channel and example of through the line advertising.
Check them out if you haven't already - you know you should. Man.
I'm on a horse!
and
Check them out if you haven't already - you know you should. Man.
I'm on a horse!
and
Jun 21, 2010
No s%$t sherlock
Great opinion piece on Mumbrella discussing a sad SMH article on building relationships online.
If you're a business looking for a PR firm to help you with your digital strategy, don't know jack about the 'intarwebs', live in the mid 90's and find those Internet for Dummies books way to complicated... sounds like you need to drop a telegram to these Burson-Marsteller guys.
If you're a business looking for a PR firm to help you with your digital strategy, don't know jack about the 'intarwebs', live in the mid 90's and find those Internet for Dummies books way to complicated... sounds like you need to drop a telegram to these Burson-Marsteller guys.
May 1, 2010
Tourism Australia changes comp T&C's
The recent uproar over the restrictive and unfair terms and conditions of the Tourism Australia "There's nothing like..." photography competition has finally been heard.
The AIPP reports that it, together with the ACMP and has successfully lobbied to have some amendments made to remove the exclusivity aspect of the entry mentioned in clause 11.
They have also removed clause 45 in which the entrant surrendered all their intellectual property to the promoter.
Well done to the AIPP, the ACMP and to the numerous other organisations and forums that have gotten together and caused enough of a stink to make the changes happen.
Marketers take note. This is how social media should be used...and feared!
The AIPP reports that it, together with the ACMP and has successfully lobbied to have some amendments made to remove the exclusivity aspect of the entry mentioned in clause 11.
They have also removed clause 45 in which the entrant surrendered all their intellectual property to the promoter.
Well done to the AIPP, the ACMP and to the numerous other organisations and forums that have gotten together and caused enough of a stink to make the changes happen.
Marketers take note. This is how social media should be used...and feared!
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